SAVA Global Inc.

CASE STUDY OF SAVA

Who is LG?

LG Electronics is a global leader in consumer electronics, home appliances, and mobile communications. Founded in 1958 in South Korea, LG has become a major brand known for innovation, quality, and performance. The company operates through various business units, including Home Entertainment, Home Appliance & Air Solution, and Vehicle Components.

Objectives

The campaign aimed to enhance the awareness and usage of the LG ThinQ App, drive community engagement, and increase sales for key LG products, including the InstaView Refrigerator, Chest Freezer, Dishwasher, Washing Machine, & Microwave.

The Challenge

The primary challenge was to significantly boost the awareness of the LG ThinQ App and its usage, drive community engagement with LG's audience, and enhance sales for specific key products. LG needed to overcome market saturation and ensure its innovative products and the ThinQ App stood out in a competitive landscape.

Solutions

SAVA Global developed an integrated marketing strategy that combined digital storytelling, social media campaigns, interactive content, and targeted promotions. The strategy included →

Engaging Content

Created compelling content that highlighted the ease of use and benefits of the LG ThinQ App, alongside showcasing the key features of the highlighted products.

Engaging Content

Created compelling content that highlighted the ease of use and benefits of the LG ThinQ App, alongside showcasing the key features of the highlighted products.

Engaging Content

Created compelling content that highlighted the ease of use and benefits of the LG ThinQ App, alongside showcasing the key features of the highlighted products.

Community Engagement

Utilized social media interactive polls & AR lens to foster discussions around the benefits of smart living with LG, encouraging users to share their experiences.

Community Engagement

Utilized social media interactive polls & AR lens to foster discussions around the benefits of smart living with LG, encouraging users to share their experiences.

Community Engagement

Utilized social media interactive polls & AR lens to foster discussions around the benefits of smart living with LG, encouraging users to share their experiences.

Product Demonstrations

Conducted live demonstrations and walkthroughs of the ThinQ App, showing real-life applications and benefits of connected LG appliances.

Product Demonstrations

Conducted live demonstrations and walkthroughs of the ThinQ App, showing real-life applications and benefits of connected LG appliances.

Product Demonstrations

Conducted live demonstrations and walkthroughs of the ThinQ App, showing real-life applications and benefits of connected LG appliances.

Paid Promotions

Ran performance driven ads targeted at website traffic to drive and support sales.

Paid Promotions

Ran performance driven ads targeted at website traffic to drive and support sales.

Paid Promotions

Ran performance driven ads targeted at website traffic to drive and support sales.

Insights and Learnings

The campaign underscored the effectiveness of a targeted, multi-channel approach in enhancing product awareness and engagement. Key learnings include →

Targeted Messaging

Tailored content that addresses specific consumer needs and interests significantly increases engagement and conversion rates.

Targeted Messaging

Tailored content that addresses specific consumer needs and interests significantly increases engagement and conversion rates.

Targeted Messaging

Tailored content that addresses specific consumer needs and interests significantly increases engagement and conversion rates.

Community Involvement

Actively involving the community fosters a sense of belonging and loyalty towards the brand, translating into higher app usage and product sales.

Community Involvement

Actively involving the community fosters a sense of belonging and loyalty towards the brand, translating into higher app usage and product sales.

Community Involvement

Actively involving the community fosters a sense of belonging and loyalty towards the brand, translating into higher app usage and product sales.