SAVA Global Inc.

FoodCourt

UPDATED 2024

CASE STUDY OF SAVA

Maximising Revenue

A FoodCourt Sales Optimization Case Study

We helped FoodCourt, a food delivery app in Lagos, Nigeria acquire 30,000 new customers and generate 62,000 app installs. In addition, the platform saw 107,875 new orders within 60 days and a revenue uptake of $2.9M in sales up 1000% from December 2022.

Results

CUSTOMERS

↑

20% MOM increase in customer registration

INSTALLATIONS

↑

50% MOM increase in app installs

ORDERS

↑

34.63% MOM increase in unique orders

SALES

↑

$2.9M in sales up 1000% from December 2022

OPERATIONS

↑

40.47% 6,644 MAUs 40.47% MOM increase

Who is FoodCourt?

FoodCourt (CoKitchen) is Africa's leading virtual restaurant company, founded in Nigeria by Henry Nneji and Paul Adokiye Iruene. Through the FoodCourt app, people can order from a selection of virtual restaurant brands and shops focused on popular food and convenience categories, no matter where they are in Lagos, Nigeria. The app currently features 9 restaurants for food and drinks, as well as a shop section for snacks, alcohol, and home essentials.

Recently, FoodCourt raised $500,000 from YC and is now looking to expand its operations on the island before moving to other areas in Lagos 2022. The goal was to to increase new orders on the island by 28% monthly for 60 days. To achieve this, we created a custom-made growth playbook tailored to produce results across the growth funnel (AARRR)

Objectives

Expand FoodCourt’s reach within operating areas (Lekki, Victoria Island, Ikoyi, VGC & Marina) while increasing profitability margins.

Acquire new audiences via new channels, and increasing retention by driving repeated purchases from existing customers through the website, emails, push notifications, and in-app messaging.